A Real Story ☕
Seven listings couldn't sell it.
So we sold the vision.
23215 Jerome Rd · Land O' Lakes · 1.01 acres


When 23215 Jerome Rd came to us, it was rough. Really rough: peeling paint, a gutted interior, the kind of place most buyers walk away from, on just over an acre in Land O' Lakes. It had already been listed seven times over two years, one agent after another, and every one of them tried to sell it the same way: as a fixer-upper. None of them sold it.
So we stopped selling the house. We partnered with a new-construction builder, had renderings drawn up of a brand-new custom home on the lot, and marketed the possibility instead: rehab it, or tear it down and build your dream home on a full acre. The builder even planted their sign out front next to ours, so buyers saw new construction, not a tired listing. Then we put that vision everywhere the right buyer actually looks: search, AI search, and a Facebook campaign built around it.
The buyer came straight from that Facebook campaign. Under contract in 40 days, after two years of sitting.
“Ryan isn't a realtor who lists your property and forgets about it. He markets it through other channels and creates innovative strategies to sell.”
Melissa K. ★★★★★How we market a listing
- 1We find the story the last agent missed
On Jerome Rd, seven listings sold a tired lot. We sold the new-construction vision - and it went under contract in 40 days.
- 2Cinematic photography + renderings
Every listing gets magazine-grade photos, and when a home needs imagination, we show buyers what it becomes.
- 3Targeted digital ads to real buyers
We put the home in front of the exact people searching for it - not a generic 'coming soon' post.
- 4Pricing that creates urgency
We price to draw a crowd in the first weekend, when a listing has the most attention it will ever get.
- 5Relentless follow-through to close
We chase every showing, every offer, and every detail through the closing table.

The full acre buyers were being asked to imagine.
Curious what the right story is worth on your home?
Start with what it’s actually worth today. It takes about a minute, and there’s no obligation attached to it.
See what your home is worth →